CMG on track to achieve over +20% in Beauty sales in 2023, through Innovation and New Brands

Central Marketing Group (cmg), a subsidiary of Central Retail Corporation (CRC), Thailand's leading distributor of over 40 top global brands in fashion, beauty, watches, and technology lifestyle segments, is on track to delivering over +20% growth in revenue through its Beauty brands.  CMG is driving revenue growth in Beauty primarily through continued innovation, and new brands.   This is to respond to the expanding beauty market and consumer preferences for products that drive superior results, while being natural, organic, and sustainable.  

Mr. Edwin Yap Hawson, President of Central Marketing Group (CMG), a subsidiary of Central Retail Corporation, stated, "After the COVID-19 crisis has settled down, we can clearly see that most consumers paid more attention to beauty, demanding even higher performance from skin care products, while being more experimental in make-up and fragrance.   Furthermore, the return of tourists to Thailand has further accelerated the growth and competitiveness in the Beauty market, which is worth more than 23 billion baht.   We at CMG have ramped up our innovation across all key segments of beauty, such as facial skin care, body care, makeup, and fragrances, to cater to our consumer’s needs.  We are currently executing our 400 million baht investment plan, which includes the launch and expansion new brands, marketing campaigns to drive innovation, and improvements in our omni-channel services. 

Mrs. Paviyada Rattanasudjai, Head of Beauty and Technology Category of Central Marketing Group, a subsidiary of Central Retail Corporation, said, “CMG's strength, which has helped us capture the hearts of Thai consumers for many years, is that we never stop innovating products and services to satisfy the ever-changing behavior and beauty trends.  In the second half of 2022, we took up the distributorship for Hermès Beaute – the beauty product segment of the famous Parisian luxury brand Hermès.  Since then, we have launched exciting new premium make-up and perfume ranges, as well as opening 2 new stores for Hermès.    We recently added a Swedish brand, L:A BRUKET, to our beauty portfolio, to complement the growing "clean beauty" trend. Natural extracts that are safe and environmentally friendly are increasingly popular among consumers. This is in line with the DNA of L:A BRUKET, which is a premium organic skincare brand produced with the finest natural ingredients to help users have healthier skin for the long term. L:A BRUKET received Cosmos certification as proof of its skincare items are high quality organic and natural products, so we are confident that this brand will meet the evolving beauty needs of Thais. Within our CMG portfolio, we also have our top brands, such as…

Clarins: No.1 Prestige Skincare brand in France, committed to making life more beautiful and leaving a more beautiful planet behind.

The Body Shop: Pioneering, ethical vegan Beauty brand from the UK, working hand-in-hand with nature to protect, heal, regenerate and change the world for good, celebrating 30 year anniversary in Thailand this year.

KIKO Milano: No.1 make up brand in Italy, combining trustworthy quality, creativity and stunning aesthetics, to capture the essence of Italian beauty at very attractive price points.

THREE: Natural, organic brand from Japan that offers holistic care for the mind, body, and skin to help the consumer find their balance.

BANILA CO: K-Beauty brand under concept of Fun, Quick and Easy. With one unit sold every 3.1 seconds globally, the company is well-known for its highly acclaimed innovative cleansing balm Clean It Zero.

LuLuLun: J-Beauty brand under concept of everyday Face Mask. No.1 from Japan.

Our biggest product innovation launching in the first 5 months of 2023 include :

• Parfums-Jardins, the latest fragrance collection from Hermès Beaute.
• Facecare product with Algica® from L:A BRUKET, a patented biotech ingredient made in Sweden, clinically proven to hydrate the skin, balance the complexion and protect against pollution.
• Bring out your beauty without sacrificing with Beauty Roar, the new collection by KIKO MILANO.
• Vitamin C Skincare products from The Body Shop, brighten dull and lack-luster visage.
• Three Balancing Cleansing Oil N, Best-selling item from THREE, it cleanses and moisturizes your skin with its fresh texture just like a beauty serum.  

As we continue to deliver more innovation throughout 2023, we will broaden distribution channels which include e-commerce, social media, and omni-channel platforms, to make our brands more accessible to our customers.”

“The most important factor that has enabled CMG to grow in Thailand for over 72 years is that we place customers and innovation at the core of everything we do. We never stop searching for the best, to bring world-class experiences to Thai consumers through our diverse range of over 40 brands that cover every aspect of daily life. We are also proud of partnering with top global brands – not just in Beauty, but also in our other categories – such as Dyson, Casio G-Shock, Guess, Polo Ralph Lauren, Calvin Klein, MLB, G2000, Fitflop and many others, to bring the world’s best to the people of Thailand.

We at CMG will strive to stay up-to-date on new trends, introduce new brands to the market, and meet evolving consumer needs, to maintain our position as Thailand's leading distributor of top global beauty, fashion and technology lifestyle brands.  We are very excited about our strong growth prospects for the future," Mr. Edwin Yap Hawson concluded.