Who
we are

CMG
BRANDS
30+
POINTS OF SALE
2,200+
ESTABLISHED IN
1950
EMPLOYEES
4,600+
THAILAND, VIETNAM
centralword

OUR HISTORY

central bookstore

1950

CENTRAL TRADING’S FIRST STORE

CENTRAL TRADING’S FIRST STORE
Central Trading Co., Ltd. was originated as a bookstore in 1950 selling a large variety of local and international newspapers and magazines. Central Trading eventually expanded its empire and pioneered imports of fashion, beauty, and lifestyle merchandise.

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1980

CLARINS

CMG and Clarins partnership was formed in 1980.

Clarins is a premium French beauty brand well known for its anti-aging skincare, make up and fragrances.   

In addition to operating over 40 Clarins beauty counters and boutiques, CMG also offers spa services in over 10 Clarins Skin Suite’s in Thailand.

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1980

WRANGLER

In 1980, Central Marketing Group (CMG) became the official distributor, manufacturer, and licensee of the Wrangler brand in Thailand.

Wrangler has been creating stylish and well-made denim for over 70 years.

Wrangler is committed to continue its passion for innovations, expert craftsmanship, the original style, and the American spirit.

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1980

LEE

In 1980, Central Marketing Group (CMG) became the official distributor, manufacturer, and licensee of the LEE Jeans brand in Thailand.

LEE is a legendary denim brand well-known for its quality, innovations, and durability.

LEE Jeans continues demonstrating its passion for innovations to become a contemporary and trendy fashion leader.

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1990

Hush Puppies

Firstly introduced to Thailand in 1990, Hush Puppies is an American brand represents the ultimate comfort. Hush Puppies and its basset hound mascot touched the hearts and imaginations of people around the world.

Hush Puppies innovates to improve seamless comfort alongside the ever-changing world. Moreover, keeping sustainability in mind, Hush Puppies carefully select only high-quality materials for its shoes with skilled craftsmanship.

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1993

CASIO

Since 1993, over 10 million Casio watches and over 5 million G-Shock watches have been sold.

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1993

THE BODY SHOP

The Body Shop opened its first store in Thailand in 1993.

The Body Shop is a global beauty brand committed to generating positive economic, social, and environmental impact by offering high-quality, naturally inspired skincare, body care, hair care, and make-up, which are produced ethically and sustainably.

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1998

G2000

In 1998, Central Marketing Group (CMG) became the official distributor of G2000 brand in Thailand.

G2000 is Hong Kong's leading urban workwear brand. The brand has built a solid reputation for excellence in quality and Asian fit and value for money.. G2000 offers both men's and women's apparel in a variety of work styles, as well as leading technology and innovation for the most comfortable fit for any working lifestyle.

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2014

GUESS

Central Marketing Group (CMG) has been distributing GUESS watches since 1997, followed by apparel in 2014, and GUESS bags in 2015.

GUESS is an American high street fashion brand that began as a jeans company and has since grown into a global lifestyle brand with a full range of denim, apparel, and accessories, and quickly becoming a symbol of a young, sexy, and adventurous lifestyle.

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2021

Dyson Demo Store in Vietnam

In 2021, Central Marketing Group (CMG) partnered with Dyson in expanding the brand to Vietnam.

COMPANY
PROFILE

Our mission is to deliver the world’s finest brands to our customers.

Central Marketing Group (CMG) is a leading retail brand distributor and operator in Thailand and Vietnam

Our brand portfolio includes over 40 well-known international brands, from fashion, beauty, watches to home & lifestyle products.

CMG is the exclusive distributor and licensee for many iconic brands such as CASIO, DYSON, GUESS, CALVIN KLEIN JEANS, POLO RALPH LAUREN, FITFLOP, LEE, WRANGLER, JOCKEY, HUSH PUPPIES, THE BODY SHOP, CLARINS, THREE, and more.
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Central Marketing Group (CMG) is a leading retail brand distributor and operator in Thailand and Vietnam

Our brand portfolio includes over 40 well-known international brands, from fashion, beauty, watches to home & lifestyle products.

CMG is the exclusive distributor and licensee for many iconic brands such as CASIO, DYSON, GUESS, CALVIN KLEIN JEANS, POLO RALPH LAUREN, FITFLOP, LEE, WRANGLER, JOCKEY, HUSH PUPPIES, THE BODY SHOP, CLARINS, THREE, and more.

OUR
NETWORK

Our ongoing success is driven by our people and their determination to deliver results

PARTNER OF CHOICE IN THAILAND AND VIETNAM.

Our ongoing success is driven by our determination to deliver results. No one understands our customers like CMG. Over the years we have launched some of the World’s most desirable brands in Thailand and Vietnam. With over 3000 employees and dedicated brand team we strive to deliver the best possible retail standards and conditions to grow global brands in Asia.
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PARTNER OF CHOICE IN THAILAND AND VIETNAM.

Our ongoing success is driven by our determination to deliver results. No one understands our customers like CMG. Over the years we have launched some of the World’s most desirable brands in Thailand and Vietnam. With over 3000 employees and dedicated brand team we strive to deliver the best possible retail standards and conditions to grow global brands in Asia.

CMG
CATEGORIES

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FASHION

We manage a wide selection of
reputable clothing brands,

from luxury designer brands to high street
brands, and from POLO RALPH LAUREN to
MLB.

FASHION

FASHION

We manage a wide selection of
reputable clothing brands,

from luxury designer brands to high street
brands, and from POLO RALPH LAUREN to
MLB.
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BEAUTY

We distribute some of the finest beauty
brands, such as

HERMÈS, CLARINS, THREE, KIKO MILANO,
THE BODY SHOP and
BANILA CO.
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TECHNOLOGY

We bring the latest technologies and innovations to Thailand

from DYSON consumer and professional products to GARMIN’s latest wearables,
we offer our customers the solutions for tomorrow.
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WATCHES

It's our top priority to enrich the quality
of living through transformation.

Our watch brand portfolio includes one of
the most distinguished brands, such as
CASIO,
G-SHOCK, BABY-G and D1 Milano.